SEO For My Business: August 2013

Monday, August 26, 2013

Title Tags Optimization

Title tags optimization is one of the most essential part of Search Engine Optimization. Title Tags do not just take part in rankings but these are also shown in search engine result pages:

Title Tag:

Title tags are shown at the top of a web page and included in the head section, Title Tags tells search engine what the web page is about and also provides idea to users about the web page when shown in search engine results. The title tags can be included in the head section in the following way:

<head>

<title>Webpage Title</title>

</head>

The average length for Title tags should be 55-60 characters, however you can make title tag of any length but major search engines like Google, Yahoo, Bing shows only 55-60 characters in Search engine result pages and rest of the characters are truncated. That's why it is better to use upto 60 characters.

Why Title Tags are important

1. Title tags are very important to attain top rankings on search engine, as we know that title tags tells search engines about what the web page is about, therefore we can include our important keywords in the title that are relevant to the content of the particular web page.

2. Title tags are shown in the search engine result pages and provides and idea to the user about the information provided in the particular web page. Right titles can bring a lots of traffic to your website so make sure your website or webpage title should be catchy and makes the user to click your website.

Do' and Dont's

When you write title tags for a website make sure that you have your keywords ready so that you can make your title according to the keywords you are targeting.

Make unique title tags for every single web page.

Title tag should be relevant to the content of the web page. It should exactly tell the user and search engine about the information on the page.

Write primary keywords first and then write secondary keywords

Don't stuff page title with excessive keywords

Don't repeat the same word many times

Example:

Web Design | Web Designs | Web Design Company | Web Design Los Angeles (wrong)

Web Design Company in Los Angeles (right)

Make a descriptive title try to avoid use excessive hyphens and pipelines.

You can also use your brand name with keywords in title tag

Sunday, August 25, 2013

How to find keywords for your website

Keywords are the words that users types in to find any information on search engine. If you want to optimize a website or a web page then the basic thing is to search for the relevant keywords that your customers may search to look for the services or information that you are providing. In this post i will tell you how to find the right keywords that can bring the right traffic to your website. Finding the right keywords and using it in your website is basics of Search Engine Optimization and also valuable in paid advertising.

The first thing you need to do is make a list of keywords that you think your customers will search on to find your website. Think like a normal user and then make a list of it. Let us take an example of an web designing company providing their services in Los Angeles. They have their website and now they want to promote their business online. Let us make list of some keywords that people must search to find the web designing company in Los Angeles.

website designing

web design

web design company

website designers

website design los angeles

web design los angeles

web designer los angeles

web design company los angeles

web designers los angeles

los angeles web designers

los angeles web design comapany
web designer in los angeles
web designing los angeles
affordable web designing in los angeles
best web designer los angeles
professional web designers in los angeles

website designers los angeles

website designer los angeles

This are just a few keywords, there can numerous possibilities that you user can search to find the web design company in Los Angeles. Keywords with city included in it are called local keywords. These kind of of keywords are very important for local businesses and takes less time rank as compared to keywords that are general.

You can make a lot of keywords, just think like a normal user and whatever comes to your mind just note it down. Now when your keywords are ready it is important to select the keywords that are best to rank your website. For that you need to know number of searches for every keyword that you can do with keywords tool available online. One of the best keyword tool which is free also is Google AdWords Keyword Tool. This tool has advanced features helping you to select the right keywords and it also suggest keywords that are relevant to the phrase you are looking for. Now let us take a look at the Google Adowords Tool:

I find this video on Youtube, explaining how to use the Google Adwords Keywords tool, just watch this video carefully and you will understand how to get the most from Google Keywords Tool.

Saturday, August 24, 2013

What is search engine optimization?

Search Engine Optimization or SEO is one of the most popular internet marketing technique which is used to get traffic from search engines. It is process in which we improve the visibility of a website or an individual web page in search engines natural (Unpaid) or organic results. Search Engine Optimization can also be defined as the process or strategies developed to achieve higher rankings on search engine like Google, Yahoo, Bing. SEO techniques involves making changes to the website to make it more search engine friendly, creating back links for the website, promoting websites on social media websites.

Definition of Search Engine Optimization in Wikipedia:

"Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results."

Search Engine is the place where people looks for everything they want whether user search for doctors, lawyers, some kind of products or information search engines provides the most relevant results to the user in the form of websites, blogs, articles, etc. So the main motive of SEO is to the get the website on top of the Search Engine result pages when someone search for a particular keyword. The working of search engine, how people search, what kind of words user enters to find something (also called Keywords) are some of the main considerations for an SEO expert.

SEO is also referred to as Search Engine Optimizers, people who provide SEO services. Due to huge growth in online marketing SEO experts are now very common and many online businesses are taking services of such experts.

Keywords in SEO

Keywords are just like the building blocks of SEO. Keywords can be defined as the words user types in order to find any information (news, articles, blogs, products, services etc.). It is very important to use keywords in the website or a web page which you want to rank higher in Search Engine. So it is very important to select right keywords that can bring the relevant traffic to the website.Optimizing a website includes:

Keywords
Making Changes in the content
Title Tags Optimization
Creating heading tags
Meta Tags Optimization
Removing HTML errors
Image optimization
Making the website according to the search engine guidelines
Using dynamic content on the website
Promoting a website to create back links
Creating Inbound Links for the Website
Promoting the website on Social Media Sites

SEO Techniques can be further divided into two categories i.e. White Hat SEO and Black Hat SEO

White Hat SEO

White hat SEO practices involves those techniques that do not violate any search engine guidelines and involves no trickery or deception. Every search engine has its own guidelines or rules that must be followed by webmaster to make the website more search engine friendly. For an example you can read Google Guidelines. So if you are making a new a website then it is recommended that you should read search engine guidelines. The most important thing in white hat SEO is that website should be made for the users and not for the search engines. Some webmasters stuff excessive keywords and uses other tricks to deceive search engine and get higher rankings, such practices can ban your site forever. Now search engine like Google has very advanced algorithm which can easily find out the sites that are using illicit practices to get higher rankings on Google.

Black Hat SEO

Black Hat SEO techniques involves those activities that violates the search engine guidelines and uses illicit SEO practices to achieve higher rankings on search engine. It includes putting excessive keywords on the website, using hidden texts on the website, cloaking etc.

So if you want to make your website rank higher in Search Engine Organic results the first thing you need to do is to read the guidelines of search engine and make sure make your website is made for the user. Big giants like Google, Yahoo loves those websites that are relevant, provides information, do not use any illicit practice and main thing which provides the best experience to the use visiting the website.

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