Title tags optimization is one of the most essential part of Search Engine Optimization. Title Tags do not just take part in rankings but these are also shown in search engine result pages:
Title Tag:
Title tags are shown at the top of a web page and included in the head section, Title Tags tells search engine what the web page is about and also provides idea to users about the web page when shown in search engine results. The title tags can be included in the head section in the following way:
<head>
<title>Webpage Title</title>
</head>
The average length for Title tags should be 55-60 characters, however you can make title tag of any length but major search engines like Google, Yahoo, Bing shows only 55-60 characters in Search engine result pages and rest of the characters are truncated. That's why it is better to use upto 60 characters.
Why Title Tags are important
1. Title tags are very important to attain top rankings on search engine, as we know that title tags tells search engines about what the web page is about, therefore we can include our important keywords in the title that are relevant to the content of the particular web page.
2. Title tags are shown in the search engine result pages and provides and idea to the user about the information provided in the particular web page. Right titles can bring a lots of traffic to your website so make sure your website or webpage title should be catchy and makes the user to click your website.
Do' and Dont's
When you write title tags for a website make sure that you have your keywords ready so that you can make your title according to the keywords you are targeting.
Make unique title tags for every single web page.
Title tag should be relevant to the content of the web page. It should exactly tell the user and search engine about the information on the page.
Write primary keywords first and then write secondary keywords
Don't stuff page title with excessive keywords
Don't repeat the same word many times
Example:
Web Design | Web Designs | Web Design Company | Web Design Los Angeles (wrong)
Web Design Company in Los Angeles (right)
Make a descriptive title try to avoid use excessive hyphens and pipelines.
You can also use your brand name with keywords in title tag
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